WHAT YOU’LL LEARN:

Bringing a brand to life is part of our everyday life in the studio since it’s one of the most common applications of motion design. In this workshop, participants will animate a logo and create a whole branding package for a specific product. Branding packages may include a product end tag, bumpers, transitions, lower thirds and looping backgrounds.

The workshop is suited for a wide range of designers and animators, and can include both 2D and 3D solutions.

• Mapping out an end tag layout and animation through styleframes

• Deconstructing a logotype and preparing it for animation

• Motion testing end tag animation

• Creating a full graphics package based on the branding created

SOFTWARE YOU’LL USE:

Adobe Photoshop, Illustrator, Premiere, and After Effects, and possibly, Cinema 4D. While we aren’t expecting you to be an expert in these applications, it’s important that you understand how to navigate them and their basic functionality.

HOW TO ATTEND:

Since we want this to be a hands-on experience where participants will get individualized attention, each series will have a maximum number of 12 participants. 

SPECIFICS:

• The workshop is 2 days (Saturday and Sunday) and the hours are from 9am to 6pm.

• Workstations will be provided.

• Breakfast and lunches will be provided.

The workshop will be held at Sarofsky’s Studio @ 1506 West Fulton Market Chicago IL 60607. While we are happy to make travel recommendations, all lodging and travel are the participant’s responsibility.